Marketing Admin For Social Media

You’ve seen how Social marketing engages users, drives quality leads and boosts online reputation. However, as a business owner, there’s a good chance you don’t spend much time on social networks yourself, which means it’s a challenge to figure out exactly where to focus your resources for the best results.
Finding the right person to handle your company’s online presence is a challenge. It’s even more challenging when you have to determine what that person’s job duties should be.
While social marketing and advertising are an integral part of online marketing strategy, at its heart, social media is about people, conversations and developing leads (and sales) from those relationships.
When thinking of hiring me, you have the option to choose any or both streams of work:
  1. Marketing Admin for Social Media
  2. Email Marketing Automation
Once hired and before commencing any work, I analyse your current position on the market, and report on:
  • Brand Consistently
  • Set Clear Objectives
  • Develop Content Strategy
  • Develop Engagement Strategy
1. Marketing Admin for Social Media
  • I work with businesses and help them administer their social media marketing objectives. Administration includes but is not limited to:
  • Development of brand awareness and online reputation – communicating the company’s brand in a positive, authentic way that will attract today’s modern, hyper-connected buyers
  • Cultivation of leads and sales
  • Create and publish relevant, original, high-quality content (for all social media channels)
  • Create a regular publishing schedule and content through social media.
  • Implement a content editorial calendar to manage content and plan specific, timely marketing campaigns
  • Develop relevant content topics to reach the company’s target customers.
  • Create, curate, and manage all published content (images, video and written – Oversee design (ie: Social media graphics for Facebook cover, profile pic, thumbnails, ads, landing pages, Twitter profile, Blog, etc.).
  • Develop and expand community
  • Manage and monitor online reviews and respond to each review timely and with care.
  • Become an advocate for the company in social media spaces, engaging in dialogues and answering questions where appropriate.
 
2. Email Marketing Automation
  • Use an Email platform to create, test, and deploy single and multi-step email campaigns, landing page and webinars
  • Produce newsletters and marketing emails such as email copywriting and image editing.
  • Develop an email strategy that drives customer retention and lead generation through customer life cycle analysis and lead scoring
  • Connect your facebook ads leads with your email platform, and retargeting those in future campaigns
  • Develop and maintain responsive email templates and troubleshoot issues
  • Deliver, data segmentation and post-analysis of email campaigns – managing A/B tests
  • Email campaign optimisation, proactively monitor campaign performance and identify areas for improvement
  • List hygiene and cleansing techniques to ensure deliverability reputation.
  • Managing subscriber replies and dealing with any email related queries from clients
  • Email campaign sends, email flow set up
  • Manage third-party relationships such as email platforms, facebook and any other
  • Measure & Analyze (Audience Growth, Audience Profile, Audience Engagement, Content Reach, Engagement by Content Type, Leads, Negative Feedback)

About Alex

I deliver marketing strategies, visibility campaigns and day to day marketing engagement for growth.

I have a Masters degree in Enterprise from the South Bank University in London and currently I am contracted at the UCL s a Business Accelerator Advisor. 

If you’d like to have a chat please get in touch. Linkedin, Instagram or Facebook. I’m always a click away.